The repeated message hip-hop culture presents to this generation is...“Get money. Get women. Get fame. If you ain't got it like so and so, you ain't doing nothing.” Its no wonder why youth in America are struggling for purpose, for some type of an identity. They get the same regurgitated message from the media of who they need to be. Joshua Crum's heart broke for this dying generation and started putting in work to introduce these hurting people to the one who has a real hope for their future. Jesus.